People living with neurodegenerative diseases like ALS, along with their caregivers and healthcare providers, face massive hurdles when trying to access specialized support. Standard websites are often completely unusable for individuals relying on eye-trackers, screen readers, or specialized keyboards, while vital resources remain so scattered that families and practitioners struggle to find life-changing assistive technology. This lack of clear information overwhelmed the Bridging Voice team with a high volume of repetitive support inquiries. Furthermore, an unoptimized donation process failed to highlight the organization's unique mission compared to larger ALS charities, creating friction that made it harder for donors to give.

We utilized our custom "Polar Stork blocks" plugin to build reusable templates, allowing the team to effortlessly maintain visual consistency while having full control over content layouts. By mapping the entire user journey, we designed a strategic information architecture that guides users directly to critical resources, drastically reducing the time from landing to solutions. Donation workflows were integrated into primary user paths, moving calls-to-action out of passive sections and into high-impact, actionable touchpoints. Finally, we configured an advanced analytics layer to track high-value interactions like resource downloads and accessibility feature usage, driving continuous, data-backed improvements.